XPATRADIO.MX is for people who love Mexico. Streaming from the playas of Cabo to the world, XPATRADIO is music, fun, and rawkin attitude. Join us!
Jay West built and operated award-winning station KZEL-FM in Eugene, Oregon and is the Founder of XPATRADIO.MX in Mexico. After living and working in Los Cabos for more than 20 years, he brought together long-time friends and radio colleagues, Jan Yearwood-Schumacher and Chris Mays, and together they conceived and developed the concept for a unique on-line radio network serving English speaking people living and vacationing in Mexico. With the commitment and support of long-time Cabo resident, Byron Hill, XPATRADIO.MX is now a reality.
BYRON LOVES MEXICO. The affair was consummated in 1967 on his first visit to the Baja. Byron has had a number of successful enterprises in Mexico including Brisa del Mar trailer park in San Jose del Cabo, el Zalate condominiums and several restaurants with associate Tadd Chapman including Don Sanchez and Retro Burger Bar. His favorite has been the farm, Sanchez Organico. Byron has acted several roles in Baja Shakespeare in Los Barriles and produced a number of plays in San Jose del Cabo. Byron is delighted to be involved in XPATRADIO.MX as it blends the best of two cultures.
Chief Executive Officer
A native of Oregon, this marketing, media and successful entrepreneur, whose gift is to see a great idea and turn it into an amazing reality, knew immediately that XPATRADIO.MX was a project that she could sink her teeth into.
In college she worked at KZEL Radio Station in Eugene, and met owner Jay West, the founder of the XPATRADIO.MX concept. Her previous experience also includes owner of PRN Radio Network and co-owner of the advertising agency Mainstream Media.
Her energetic and 'can do' attitude, coupled with her longtime love affair with Mexico, are guaranteed to make XPATRADIO.MX an online radio global success. Her objective:
"To become the voice of Mexico for English-speaking citizens. To spread the word about the culture, food, people and livability of Mexico to the world and to share information about places to go and things to do."
- Jan Yearwood-Schumacher
Social Media Strategist
Greg Lee is a seasoned music industry executive with 17 years at Warner Bros. Records where, as a member of the Executive sales team, he created award-winning campaigns for Prince, Madonna, R.E.M. and many more.
A master Social Media Strategist, via Imagine Nation, his Los Angeles-based Social Media agency, he has created engagement strategies for Hot 97 NYC and Power 106 Los Angeles as well as: former General Electric CEO Jack and his wife Suzy Welch, actor Val Kilmer, Simon & Schuster, Harper Collins, Skechers, Lionsgate, Sony Music Group, and the Walt Disney Music Group.
Expanding his LA homebase to include Baja California Sur, Lee has taken charge of XPATRADIO.MX's marketing department implementing strategies in digital, social media, music, and lifestyle promotion; bringing Baja California Sur to people all over the world who love Mexico.
Ron Shapiro caught the radio bug when he was just seven years old after his father helped him build a radio station in his bedroom. States Shapiro, "I've been fortunate throughout my career to work for the very best. American Top 40 with Casey Kasem, 102.7 KIIS-FM, Fox Broadcasting, Mega100/Hot 92.3 among other broadcasting giants. And now XPATRADIO.MX!"
Shapiro began traveling to Mexico in the 1980s when he was also producing one of the very first Spanish language syndicated radio programs. He confides, "I always thought it would be great to work here, and now my dream has come true". Ron definitely realizes how fortunate he is to incorporate his hobby into a lifelong passion.
Chris Mays has been influential in the rock radio world for over 40 years, programming radio stations in Portland, Seattle and San Francisco. She was an early supporter of many artists including The Black Keys, Sheryl Crow and Dave Matthews. Chris has developed and managed several radio formats. Her most recent passion is programming XPATRADIO.MX!
Mays is an avid fan of Mexico. She owns a home in Puerto Vallarta and divides her time between Palm Springs, Puerto Vallarta and Los Cabos.
Tami had planned on being a fine arts teacher when she called her local radio station to request a song. They liked her voice and talked her into stopping by to meet the staff. Days later, she was hosting the midday show. She spent six years in her hometown of Erie, PA before moving to Seattle with her first husband and settling into a decades-long career in rock radio in the Pacific Northwest. Said husband also took her on her first trip South (to Cozumel), when and where she fell in soul love with Mexico and its peoples. Being in sunny, warm, and friendly Cabo, playing great music and soaking up the local culture was on the top of her Bucket List. Now, the rest of it doesn't matter!
Blair Schultze began his radio career broadcasting in Mexico on XTRA AM and FM where he developed his great appreciation for the wonderful people, history, climate and culture of Mexico. He is excited to be crossing the border again with XPATRADIO.MX. Schultze has been a radio and television producer and voice over artist for three decades. Two of his career highlights include the privilege of working with Wolfman Jack and doing voice over for The History Channel. He has received numerous broadcasting awards.
Sales and Marketing Executive
A student of drama and English literature, Robbie garnered a degree and took to the West End stage in London, U.K. Several musicals later, the draw of another passion – fine dining and event management – took his career to another equally dramatic field. He has managed and created events for British royalty, heads of state, politicians and celebrities. With his flair for promotion and marketing skills, this raconteur, bon viveur and promotional guru will take XPATRADIO.MX to the top – globally.
NicoleMarie Jarvies (Nickie)
Sales and Marketing Executive
Originally from Washington State, Nickie has been a resident of the Baja for the past twenty years. It is here she chose to settle and raise a family. She has a wealth of experience as manager and marketing executive for prime real estate from Todos Santos to San Jos del Cabo. Friendly, honest and motivating, she was a natural for the sales and training manager of Flora Farms real estate branch. XPATRADIO.MX is a logical extension for her experience and love for life in her chosen home of Cabo San Lucas.
Writer, Calendar Editor
Dawn X. Spectre (locally known as Alba) is a freelance writer, ‘Typewriter Poet’, author of two poetry collections: The Galloping Horse and Oven Honey, as well as copy editor for Ocean Blue magazine.
Spectre is committed to nurturing, promoting and protecting Baja California Sur’s intrinsic natural and cultural resources through the maintenance of the XPATRADIO.MX statewide event calendar and pens many of XPATRADIO.MX’s articles.
She comes to XPATRADIO.MX with a plethora of knowledge about the happenings in her adopted home gleaned from her prior employment as a local reporter. She is a naturalized Mexican from Canada and for 18 years has made San José del Cabo her home.
Canadian artist, writer, designer and foodie, Lillico has called Los Cabos home for almost a decade. She is driven by a passion for Baja people, climate, architecture and food. XPATRADIO.MX welcomes her finesse when explaining, promoting and portraying the beauty of Baja California Sur on its website advertising pages.
In addition, her work is featured in Cabo Marketplace and Land’s End magazines as well as on a variety of websites for real estate developers and private clients.
Lillico’s world-renowned sculptures are exhibited among the prestigious works of the Galeria de Ida Victoria in San José del Cabo’s Gallery District.
Art Correspondent, Galeria de Ida Victoria
After graduating with a degree in Illustration from Parsons School of Design, Ida worked as an independent artist and illustrator in New York City. During this period she had a variety of her work published, painted commissions for private clients and worked as a graphic designer. However never straying far from the Fine Arts she also participated in various solo and group shows. Ida moved to Los Cabos in late 2003 to open Galeria de Ida Victoria which has been touted by the local press as “the finest gallery south of Los Angeles.” She represents over 25 artists from the US, Canada and Mexico.
Ida is known for her highly detailed paintings with subjects ranging from architecture to portraiture, finding inspiration in the light and shadows of her subject and in her chosen medium watercolor. She has an 8 year old and a 6 year old, her best creations to date, and plans to resume painting originals as soon as they leave for college (just kidding)! Until then she has high quality limited edition Giclée prints available of her most favorite works.